If a customer is a Nike Plus member, the store salespeople can access their purchases, activities and Nike app 'likes' to provide personalized product recommendations. These screens were designed to give the salesperson a comprehensive overview with a quick glance, and allow them to navigate with minimal distractions, so they could remain focused on the customer. Utilizing these apps increased the chances of a customer signing up to be a Nike+ member, giving Nike the opportunity to serve them more personally in the future by collecting and understanding their product preferences.

The design team collaborated with the product and development teams to create a ‘unified journey’ where the steps and components were the same regardless of the sophistication of the experience. Whether simply trying a shoe on at the footwear wall, or wearing that same pair in an interactive basketball game, the objective is the same; to select and decide on a product. Once these steps were defined, we simplified each step and tested extensively with store athletes.
Many of Nike's tools to help them manage a consumer’s preferences, purchases, and in-store activities such as run trials had overlapping functions, so development, training, and sharing data were more cumbersome than necessary. Salespeople to learn how to use a number of independent products, and there were numerous hardware configurations used in most stores. Reducing the number of apps and hardware options simplified development and training, increasing the chances of a store athlete using the core products while engaged with customer.
To allow the seamless integration of new features and functionality, a tight set of components were created, dramatically reducing development time.

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